Description

We Are warriors used 'Take The Crown' as our tallying cry to launch this years Blak Powerhouse event. Following the defeat of the 2023 Voice referendum, which aimed to give Indigenous Australians a stronger political voice, many Indigenous communities were left disheartened. In response, R/GA launched Take the Crown, a bold initiative designed to reignite national dialogue around colonial power, counter public disengagement, and amplify Indigenous rights in a way that resonated widely. The campaign drew over 14,000 attendees and gained backing from Adobe, JD Sports, and TikTok.

Awards: Gold in Social Impact at the 2025 Brand Impact Awards.