Description

Over the past couple of years, the world has witnessed a horrific rise in anti-Asian sentiment. And amid the negative rhetoric around the origins of the coronavirus, Sydney’s Chinatown was left reeling. An area once buzzing with character and community, was deadly quiet. Decades-old businesses closed, tourism declined, and Chinatown’s rich cultural legacy was at risk.

Galvanised by these changes, we reached out to MOCA (the Museum of Chinese in Australia). A new museum based in Sydney’s Chinatown, due to open in 2023, we were briefed to help accelerate their next chapter.

Our ambition was simple: to promote the ingenuity, contribution and resilience of Chinese Australians past, present and future.

Awards

---

2023 D&AD Wood Pencil - Branding / Micro Enterprise / Brand Refresh